Region’s premier consumer tech hosted buyer event drives channel collaboration
The 16th annual DISTREE Europe, Middle East & Africa (EMEA) consumer tech regional
channel event finishes today in Monaco. Hundreds of tech brands were represented at this year’s
event, holding pre-scheduled one-on-one meetings with senior executives and buyers from the
region’s leading distributors, retailers and channel partners. DISTREE EMEA 2018 took place at the
Fairmont Hotel, running from February 6th to 9th.
DISTREE EMEA 2018 was supported by Gold Sponsor G&BL, plus Silver Sponsors DA & Marvo,
Keenetic and Limifield. Event Partners were GfK and Visit Monaco. The event included an extensive
conference and workshop programme with sessions and presentations from Content Partners
CONTEXT, European Hardware Association (EHA), Game Advisor, GfK, GTDC, HAX, Parks Associates, Quadmark, Red Dolphin and Regent Partners.
Liam McSherry, Marketing Director at DISTREE Events, said: “We want to thank all of this year’s
sponsors, exhibitors, Event Partners, Content Partners and Media Partners for their support of
DISTREE EMEA 2018. When you bring together hundreds of tech brands with the region’s most
influential consumer tech channel partners, there are incredible business benefits for all.”
More than 250 senior distributor and retailer executives attended DISTREE EMEA 2018. In the weeks
running up to the event, exhibitors and channel partners used DISTREE Events’ web platform to
research participating companies, submit meeting requests and build their personalised agenda of
Aurore Verla-Friess, Audience Director at DISTREE Events, said: “We were delighted with the quality,
breadth and professionalism of the channel delegates that attended this year’s event. The unique
DISTREE hosted buyer format acts as a channel accelerator for exhibitors, giving them an
opportunity to meet high quality business partners from 50-plus countries in one place at one time.”
More than 4000 pre-scheduled one-on-one meetings were arranged between delegates prior to this
year’s event, with thousands more set up on-site. Each DISTREE delegate had a personal structured
agenda to follow during the event, maximising the business benefits of participation.