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DISTREE Russia completes successful B2B and B2C tech channel event

Hundreds of resellers, retailers and e-tailers meet tech brands and distributors

DISTREE Russia 2017 took place from the 21st to 23rd June in Moscow, Russia. Buyers and senior executives from more than 260 channel partners took part in thousands of pre- scheduled meetings with exhibitors. This year’s event once again spanned both business-to-business (B2B) and business-to-consumer (B2C) channels. The channel delegate base comprised resellers, retailers and e-tailers from across Russia & CIS.

Frederic Simard, Event Director for DISTREE Russia, said: “The 14th annual DISTREE Russia united the region’s tech channel ecosystem. We want to thank all our participants at this year’s event – sponsors, exhibitors, delegates, event partners, content partners, speakers and media.”

DISTREE Russia 2017 was supported by Event Partners GfK, Merlion and Microsoft. Content Providers at this year’s event included 2L, GfK, Merkata, Ocean Solutions and, with Lenovo participating as Technical Partner. DISTREE Russia also had dozens of official Media Partners covering the event, giving exhibitors access to Russia’s leading channel and technology publications.

The popular ‘60 Seconds to Convince Awards’ took place at DISTREE Russia, giving exhibitors the chance to deliver a one minute pitch for their latest product. Live voting determined the winners in three categories: Best Product Design, Best Product Innovation and Best Presentation.

GZ Electronics picked up the Best Product Design award for its LoftSound GZ-22 speaker, securing an impressive 77% of the final live vote. The Best Product Innovation award went to MyKronoz with its ZeTime smartwatch picking up 33% of the vote. Myscreenprotector won the Best Presentation accolade, getting 62% vote share for its pitch for BodySHIELD protective device screens.

Simard added: “DISTREE Russia offered all delegates a compelling mix of pre-scheduled meetings, keynote speeches, workshop sessions, awards and professional networking opportunities. Planning is already underway for DISTREE Russia 2018.”

Full Press Release