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DISTREE announces 2016 calendar of events

DISTREE Events ( has officially announced its 2016 event calendar, with six consumer technology channel events planned around the world. DISTREE Events, a division of Infopro Digital, provides ICT and consumer electronics (CE) brands with the most effective platform for managing, developing or launching volume routes-to-market for consumer technology and consumer electronics (CE) products through e-tailers, retailers, resellers and distributors.

DISTREE Events is launching an additional event in the Middle East region in 2016 focused on the SMB reseller channel, covering the GCC markets and Iran. SMB Channels Middle East will give vendors, VADs and service providers the opportunity to interact with channel resellers selling into the region’s fast-growing SMB customer base.

DISTREE Events is also launching a two-day exhibition in Paris, in association with Innov8 Group, for brands operating in the growth areas of connected devices, wearables, drones, robotics, accessories and smart home products.

This new event, DISTREE #Connectdays, will give exhibitors access to all of the top French retailers, spanning multiple routes-to-market and emerging channels.

The full line-up of DISTREE events for calendar 2016 is as follows:

- DISTREE EMEA 2016 | 24-27 February, Monaco |

- DISTREE #Connectdays | 11-12 April, Paris, France |

- DISTREE Middle East 2016 | 10-12 May, Abu Dhabi, UAE |

- DISTREE Africa 2016 | 6-8 June, Nairobi, Kenya |

- DISTREE Russia 2016 | 22-24 June, St. Petersburg, Russia |

- SMB Channels Middle East 2016 | 4-5 September, Dubai, UAE |

- DISTREE Brazil 2016 | September 22-23, Sao Paulo, Brazil |

- DISTREE Asia-Pacific 2016 | 2-4 November, Singapore |

Farouk Hemraj, Director and Co-Founder at DISTREE Events, said: “We continue to evolve the DISTREE event format year-on-year. In 2016, we will be embracing the wider go-to-market ecosystem in each region that we operate in, adding online marketplaces, logistics and fulfilment specialists, plus a range of channel service providers to the delegate base. Each DISTREE event will offer a wide range of business development opportunities for all delegates.”

Delegates attending DISTREE’s consumer technology channel events create their own personalised agenda of pre-scheduled one-on-one meetings prior to attending. This allows each participant to research and choose the correct companies to meet, ensuring they align with their precise business requirements.

DISTREE is also offering multi-event packages for exhibitors wishing to take full advantage of the global channel reach on offer in 2016. The multi-event packages include a 10% discount for exhibitors participating in two events, rising to 17.5% for exhibitors participating in five or more events in 2016.

Hemraj added: “DISTREE Events offers a clear and tangible return on investment (ROI) for exhibitors. As a series of highly-focused channel events with carefully qualified audiences, DISTREE gives unparalleled access to senior channel executives across the globe. Participating at a DISTREE event represents incredible value for money compared to the cost associated with running your own channel event or attending a generic trade show.”

“DISTREE Events has a wealth of knowledge in each region and an extensive channel database. We also believe in supporting exhibitors before, during and after each event to make sure they meet the right people, hold constructive meetings and achieve business success as a result of their participation,” Hemraj concluded.

The new SMB Channels Middle East event will meet the growing demand from vendors and value-added distributors (VADs) in the region for an exhibition focused purely on the SMB reseller channel.

Similarly, the launch of DISTREE #Connectdays in Paris reflects the need for brands operating in the areas of connected and smart products to increase their retail channel breadth and start working with retail partners outside their traditional channels.

Hemraj explained: “Whether it is smart home solutions being sold through DIY stores, or high-end smart watches through traditional watch retailers, what is clear is that the brands behind these products now need to work with a variety of retail channels. Sports shops and pharmacies are a growing route-to-market for smart fitness and health products too. DISTREE #Connectdays will bring buyers from multiple retail channels, in addition to the traditional technology and consumer electronics retailers and e-tailers.”

DISTREE’s global series of events offer opportunities for all brands to reinvigorate their go-to-market approach in each region. From start-ups to established multinational brands, the DISTREE format and package can be tailored to meet the needs and requirements of each individual exhibitor.